According to Ben, being lazy is not always a bad thing. When done right, being ‘lazy’
gives you more time to do things that are important. “Shopping for fruits may seem
like an effortless task, but the truth is that you need to spend time selecting them at
the supermarket. LazyFruits save you the hassle by providing fresh fruits to your
doorsteps,” shared Kang.
According to Ben, they will make a conscious effort to do another round of quality
control checks on the orders, before affixing their stickers and bagging them. This
is to ensure that every fruit that leaves them is of premium quality and the sticker
is their guarantee. Currently, they only do next day delivery when customers order
before 6pm the previous day. This allows them to consolidate the orders and will
be passed on to their team who will get the fruits from the cold store. Fruits are
updated according to the shipments that arrive at their cold store every day.
Zero-dollar marketing strategy
We asked Ben about his marketing strategy and he shared that they thought having
an online presence would mean that people can search for their website easily.
They were proven wrong when one of their friends told them that he had difficulty
searching for their website. It was a wake-up call for them to explore search engine
optimisation. “We tried to associate our home page title and description to what
people will type when looking for fruits delivery online. On top of that, we plan to
write articles to boost our page ranking,” said Ben.
Apart from that, they are using Facebook to promote their online store. According
to Kang, it allows them to reach out to a larger audience and connect on a real-time
basis via comments. They can also evaluate and improve on their services based on
the feedback given.
Advice to those who are starting an online business
Be sincere, genuine and humble. Always listen to what your customer wants, and
be flexible. As a player in the online marketplace, your reputation passes on like
wildfire, be it good or bad. Conduct yourself properly and you will be rewarded